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posted October 29th, 2014
I’m super excited about the Europe, Middle East and North Africa Leadership Institute coming up in Amsterdam next week.
Now before attending any event I try and do a little bit of prep to make sure I can add maximum value. As the old saying goes, you get out what you put in, and being well briefed helps with that.
I thought I’d share my knowledge packing list in case it is useful for any other IABC leaders making the journey to the beautiful central library in Amsterdam this coming Monday.
Like any good communicator you’d also expect me to check that I’ve got my key messaging right. Here’s the IABC 2014-17 strategy in a paragraph:
“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business – as a revenue generator are then the big opportunity to be grasped”.
P.S. Never been to an EMENALI? Check out last year’s as an espresso here: