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posted August 9th, 2014
The European Communication Monitor is widely recognised as the largest study in the field of strategic communication worldwide — and there are insights aplenty to be had in this year’s edition. If you are not familiar with it, we highly recommend you check it out.
“With 86% of respondents, online communication is considered to be the top communication channel … [and] communicators expect social media and mobile communication to become even more important communication instruments within the next three years.”
So far, so much as expected. However, one of the most salient findings cuts straight to the core of our roles as professional business communicators …