We are IABC Europe, Middle East and North Africa - part of a global community of more than 14,000 strategic communicators. We work for global brands, leading agencies and we are independent consultants too. Together, we have one common goal: To become the best strategic communication professionals we can. We connect and inspire each other through events and professional development programmes, and by sharing best practices. Welcome!
posted July 3rd, 2015
Over 1,000 global communicators gathered on 14-17 June 2015 at the Marriot Marquis Hotel in San Francisco for the IABC 2015 World Conference.
Alba Pérez Grandi, Vice-President of Communications of IABC Belgium reports on the Conference key-takeaways and learnings.
Under the attractive title, ‘Changing the Landscape: Informing the Future’, the 4 days conference program welcomed 100 speakers covering more than 80 sessions to choose from on different communications themes: corporate, internal and external communications, crisis communications, storytelling, social media, leadership, brand building, mobile technology, corporate strategy, employee engagement, measurement, social media, coaching, CSR, content marketing,.. etc.
The pick was not easy! However, one of the formats attendees I liked the most, was the speed presentations (5 presentations in 1h) and the “Rápido¨ style which is based on the PechaKucha model, where speakers follow one another and have only 20 seconds to present 20 slides, there the need to make their message relevant and catchy.
Multipliers vs. diminishers
@LizWiseman, President of the Wiseman Group and author of Multipliers: How the Best Leaders Make Everyone Smarter” described the two different types of leaders that exist in the corporate world.