London calling: Europe & Middle East Leadership Institute

IABC EME are delighted to announce that the Leadership Institute has been re-scheduled for Friday September 24th in London.

The event will help you:
• Develop your Leadership Skills
• Discover how to develop your Chapter from other IABC Board Members
• Build your international network

Where and when will it be?
The Connaught Rooms in the heart of London’s Covent Garden – 24 September 09:30am - 5pm

What’s on the Agenda?
Our guest speaker is John Smythe - author “The Chief Engagement Officer“, will bring new insights from his work on engagement with major household name companies. Among the other highlights we will feature presentations on key opportunities for you to develop yourself and your chapter with a presentation on the next EuroComm, which will be held at the European Training Foundation at the stunning Villa Gualino in Turin on April 7th/8th 2011.

Gloria Walker and Ezri Carlebach will be launching the new Regional Gold Quill Awards for 2011 and Phil Weiss, Chair of IABC Belgium Chapter will describe the success they have had building their online community on Ning at http://be-iabc.ning.com/

Peter Penny will also present on the regional Excel awards and there will be chance for speed networking to get you connected with the rest of the chapter.

Start building your international network right now
Many IABC members use Twitter to stay up-to-date with what is happening in the communications world and we encourage you to use it in the lead-up, during and after the conference to both learn, connect and communicate. We have built a Twitter List comprising a number of leading IABC members active on Twitter, which means you can follow everybody in one go – and we also encourage you to add to the conversation by posting questions, observations or perhaps simply anticipation, adding #EMELI to link all the messages together.

How much will it cost?
€95 + vat (total €111.63)

How to book
http://eme-li.eventbrite.com

Where to go for more information
Contact Marc Wright, Chair of IABC Europe & Middle East +44 7979 803 029

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New Research on Contagion in Networks

Researchers at New York University’s Stern School of Business recently found that a factor in addition to peer group influence may be behind the adoption of products considered “hot” by the general public.

More than 50 percent of decisions to buy a product are due to homophily, that is, the interests and lifestyle choices that diverse people have in common, say researchers Sinan Aral, Lev Muchnik, and Arun Sundararajan, researchers in Stern’s information, operations, and management sciences department.

Their research followed the purchase of mobile service application Yahoo!Go over five months, using online data from 24 million Yahoo customers. Controlling for peer influence and pure randomness, the results indicate that previous research overestimated peer influence in contagious processes by 300 to 700 percent.

Stressing the need for more study, Aral, Muchnik and Sundararajan stated that their findings - should they be confirmed - would influence not only advertising and marketing but issues such as disease control and public health.

(This report is based on a longer article originally found in the spring/summer 2010 issue of STERNbusiness, the alumni magazine of NYU Stern. The research paper is entitled: “Distinguishing Influence Based  Contagion from Homophily Driven Diffusion in Dynamic Networks”)

Marc Galmoud

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