IABC – the International Association of Business Communicators – is the global organisation for people working in business communications. It offers members a global forum to develop professional skills, share knowledge of and develop best practice in communications and to discuss important issues affecting the profession. IABC’s membership in the UK covers the full spectrum of business communications: internal, marketing, media and public relations, public affairs and strategic communications. Most of our members occupy senior positions, many in global companies and organisations. The UK Chapter – covering the UK and Ireland – is part of the association’s European region.
(posted on behalf of Susan Walker)
If you missed out on our recent Engaging Leadership event, don’t worry – it proved so popular we were oversubscribed and there are plans for a repeat.
The title of our latest event reflected two meanings: how to help leaders to become more engaging and also to engage leadership with the value of communications. It was also an important first as our event was held in partnership with CIPD London to establish closer links between the communications and human resource functions.
This was a point made by CIPD deputy CEO Susannah Clements who emphasised: “HR and communications must work together seamlessly.” She believes that the communication function belongs within HR which she always tried to establish when heading HR in her previous career.
The next speaker, Graeme Rainbird from Questions of Difference, soon had the 70 strong audience on their feet asking affirmatively disruptive questions of themselves and others. Graeme is a strong believer in the power of questions: “people and organisations will go in the direction we question them,” he said.
Kevin Murray, Good Relations Group, told us that many studies have proved that engagement is the key to success but engaging leaders is the missing link. He believes in the power of stories but there must be a path from “my story to our story to the corporate story.”
The three main most common development needs for leadership according to John Knights of Leadershape are empathy, developing others and conflict management.
Once again we were grateful to BIS for providing the venue while the event held on 1 April was facilitated by John Smythe, founder of Engage for Change and author of the recently published “The Velvet Revolution.” At the end he asked delegates for their takeaways from the morning and it became clear that many would return to their roles not just with ideas but also practical action plans.
One participant, Fiona Breen from BNY Mellon commented: “The variety of topics and speakers made it surprisingly easy to sit for four hours and listen! Lots of food for thought (particularly around leadership styles, storytelling and using questions effectively.”
The next event on the calendar will be Stephen Welch and Michael Ambjorn with the #11 ways communicators can contribute to organisational underperformance in a preview of their Toronto World Conference session in May and Engaging Globally on 10 July.