Get a seat at the table, influence senior leadership and get the skills you need become a trusted business partner. All wise recommendations. Recent posts by Stephen Welch and Michael Ambjorn, have great ideas on how to navigate that challenge.
While reading them, I started wondering: what happens once you get there? Say you’ve made it into the idealised board room… then what? A lot of what I read focuses on what we want from the company. What if turned the question around?
It seems at least one company already has. The fifth IBM Global CEO Study interviewed over 1,500 CEOs and found three common imperatives for business: empowering employees through values, engaging customers as individuals and amplifying innovations through partnerships. All three goals that could be well served by the skills we champion at IABC. The research did not revolve around communitcations, but I can’t help but see the value we could bring to those goals.
Inspired by these findings, I had a chat with Anthony Hodge, President of ICMM – the organisation I work for – on what CEOs look for in a communications professional. He routinely deals with 21 of them and leads a team of communicators. Together we came up with the following. What do you think?